Wing 2

Grabbing the Attention of the audience to maximize its profits

1.) Come up with an idea that was sticky or that would stick to customers

PUVV- acronym used

Personal-having a personal relationship with your audience between consumers and the company. Facebook has become a key component (tagging and commenting on pictures and posts)

Unexpected-having something that grabs attention with an originally idea "can't be remarkable by following someone else who is remarkable"

Visual-Show don't tell. Humans remember 85-90 of what we see rather than hearing

Visceral- Using all 5 senses to invite a group into a welcoming atmosphere so one can feel comfortable. An example would be designating a color to a cause. Combining senses with marketing campaigns also makes it memorable

Google, Twitter and Facebook are social media sites that are extremely helpful. They are also used for advertising and to measure advertising.

An example would be Coca Cola Happiness Machine-Used the feeling happiness to connect with its consumers. They would receive multiple sodas or other fun items like a 6 foot sub sandwich.