Dragonfly effect: Afterword

FOCUS: what do you want your audience to do?

-research information

-publicity

-deadline

GRAB ATTENTION:

-use other method to attract audience

ENGAGE: how do you make people care?

-tell your story

-make people feel connected

-spread the word using a variety of resources

-have a page so people can see project

-use other project to connect people to your project

Ex: Haiti earthquake

-Make people care about your project!

Ex: what if adds could put people to work (bring employment)

-Use social media

-Encourage audience to raise awareness of project

-incorporate other people in project

-spark the fire and let it grow: make sure cause will grow

Onward upward: Dragonfly effect

Focus- concentrate on a single outcome

Grab attention: get noticed by target audience

Give an example

Take action

Make it fun

"Beautiful things project"

-re-define the term 'social good'

-Ripple effect=passionate about something that causes a spread

-Nike="misinforms big conception of making money and doing good

-Fear can limit creativity : use reward system

Don't overdue the to-do list

GAP-mantain a realistic approach

-don't want to over promise and under deliver; don't reach for perfection

Viral: (% people who pass on the story) x (% invitations accepted)x (average # of people invited)=If the number is greater than one, the story will be viral

Embrace-project; keep babies warm

Wing 4: Take Action

How to empower others and handle them in the movement

-Take action requires individuals to take action beyond being interested

-Call to action: provides audience with participated next steps

-More likely to get a result for smaller things: make it a diverse opportunity ($5 or 1 hour)

-Social media=more donations, more data, increase motivation

1.) Make it easy: try to match volunteers with a specific skill-have more ambitious behaviors

2.) Proven between connection for personal happiness and being engaged and proactive-any volunteer experience that is fun with increase probability of return (Four square)

3.) Tailor-the more that people feel contributed too, the happier and more satisfied they will be (JetBlue)

4.) Be Open: embrace open leadership

"Chevry runs deep commercial"

FREE WRITE 12/1/11

This next two weeks are going to be very interesting. Today I have a chemistry exam that I am very nervous for. In addition, finals are coming up. I have never took a final before and am not exactly sure how to study for it. Because it is accumulative, I am afraid that I am going to study the wrong material and therefore, fail the exam.

Although I am apprehensive about these tests, I am looking forward to go home the 19th. I can't wait to be able to spend time with my family and see my friends who went to college far away.

18 more days!