-research information
-publicity
-deadline
GRAB ATTENTION:
-use other method to attract audience
ENGAGE: how do you make people care?
-tell your story
-make people feel connected
-spread the word using a variety of resources
-have a page so people can see project
-use other project to connect people to your project
Ex: Haiti earthquake
-Make people care about your project!
Ex: what if adds could put people to work (bring employment)
-Use social media
-Encourage audience to raise awareness of project
-incorporate other people in project
-spark the fire and let it grow: make sure cause will grow
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