Grab attention: get noticed by target audience
Give an example
Take action
Make it fun
"Beautiful things project"
-re-define the term 'social good'
-Ripple effect=passionate about something that causes a spread
-Nike="misinforms big conception of making money and doing good
-Fear can limit creativity : use reward system
Don't overdue the to-do list
GAP-mantain a realistic approach
-don't want to over promise and under deliver; don't reach for perfection
Viral: (% people who pass on the story) x (% invitations accepted)x (average # of people invited)=If the number is greater than one, the story will be viral
Embrace-project; keep babies warm
No comments:
Post a Comment