-Take action requires individuals to take action beyond being interested
-Call to action: provides audience with participated next steps
-More likely to get a result for smaller things: make it a diverse opportunity ($5 or 1 hour)
-Social media=more donations, more data, increase motivation
1.) Make it easy: try to match volunteers with a specific skill-have more ambitious behaviors
2.) Proven between connection for personal happiness and being engaged and proactive-any volunteer experience that is fun with increase probability of return (Four square)
3.) Tailor-the more that people feel contributed too, the happier and more satisfied they will be (JetBlue)
4.) Be Open: embrace open leadership
"Chevry runs deep commercial"
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