Thursday, December 8, 2011

Dragonfly effect: Afterword

FOCUS: what do you want your audience to do?
-research information
-publicity
-deadline

GRAB ATTENTION:
-use other method to attract audience

ENGAGE: how do you make people care?
-tell your story
-make people feel connected
-spread the word using a variety of resources
-have a page so people can see project

-use other project to connect people to your project
Ex: Haiti earthquake

-Make people care about your project!
Ex: what if adds could put people to work (bring employment)

-Use social media
-Encourage audience to raise awareness of project
-incorporate other people in project
-spark the fire and let it grow: make sure cause will grow

Onward upward: Dragonfly effect

Focus- concentrate on a single outcome
Grab attention: get noticed by target audience
Give an example
Take action
Make it fun

"Beautiful things project"
-re-define the term 'social good'

-Ripple effect=passionate about something that causes a spread

-Nike="misinforms big conception of making money and doing good
-Fear can limit creativity : use reward system
Don't overdue the to-do list

GAP-mantain a realistic approach

-don't want to over promise and under deliver; don't reach for perfection
Viral: (% people who pass on the story) x (% invitations accepted)x (average # of people invited)=If the number is greater than one, the story will be viral

Embrace-project; keep babies warm




Wing 4: Take Action

How to empower others and handle them in the movement
-Take action requires individuals to take action beyond being interested
-Call to action: provides audience with participated next steps
-More likely to get a result for smaller things: make it a diverse opportunity ($5 or 1 hour)
-Social media=more donations, more data, increase motivation

1.) Make it easy: try to match volunteers with a specific skill-have more ambitious behaviors
2.) Proven between connection for personal happiness and being engaged and proactive-any volunteer experience that is fun with increase probability of return (Four square)
3.) Tailor-the more that people feel contributed too, the happier and more satisfied they will be (JetBlue)
4.) Be Open: embrace open leadership

"Chevry runs deep commercial"

Thursday, December 1, 2011

FREE WRITE 12/1/11

This next two weeks are going to be very interesting. Today I have a chemistry exam that I am very nervous for. In addition, finals are coming up. I have never took a final before and am not exactly sure how to study for it. Because it is accumulative, I am afraid that I am going to study the wrong material and therefore, fail the exam.

Although I am apprehensive about these tests, I am looking forward to go home the 19th. I can't wait to be able to spend time with my family and see my friends who went to college far away.

18 more days!

Tuesday, November 29, 2011

Free Write- 11/29/11

Before Steve Job dropped out of college, he took a calligraphy class; it was one of the most important class he ever took, why?


Calligraphy requires a lot of patience, strength and a lot of mental brain power in order to write calligraphy. Because of its artful appearance, it is very rare for someone to pick up this type of writing quickly. One must write in this style everyday or multiple times a week, in order to excel at it.


Therefore, Steve Jobs probably saw this as one of the most important classes he took because of its time requirement on the mind, body and soul.

Thursday, November 17, 2011

TED video: Ignorance of Simplicity

What is simplicity: coffee cup, scissors, glasses, books

Another class of simple things in function but not constructed: cell phone and birth control pill
(fundamentally changes the structure of society)

Tea pot problem: if its filled with hot water and ask why is the water hot? One answer is because of the kinetic energy etc./ Because it was sitting on a stove with a flame/ I wanted hot water with tea/ It is part of our plan for the universe

-Complexity is highly evolved and simplicity is not answered
Complexity is a system that interact with each other and dissipate energy Ex: chemical reaction in cells given at any moment

Ex of a particular kind: internet (binary number)-simplest possible way of representing numbers. Light switch uses binary-and physicists made the transistor to make it easier

Extraordinary simple idea requires layers of complexity in order to make it reliable.

-Simple things: behavior is predictable (know what it is going to do); cheap; high performance/ value or cost; serve and have potential to be building blocks

-Took technology that is available everywhere, made it cheap to be used in places of need

-If you take too much out of something simple it looses its function; when you have nothing to take away, that is when you have simplicity.

Second video:
-good visually tools are important
-want to predict one part of a system, it becomes more complicated
-the more you step back, the better chance you have of finding simple answers
-complex problems may not be complicated: simple answers may emerge

11/17/11-What is simple about the class project is.../What is difficult about the class project is...

This class project has put a lot of stress on my brain (a.ka. the muscle between my ears!) Knowing that we are responsible for making blankets for the South End of Albany is truly a nice feeling to have but at the same time, it is a lot of responsibility; especially as a first year freshman who is still adjusting to the new school atmosphere and schedule.

One thing that is simple about the class project is planning events and understanding how a system works. One thing that is difficult about the class project is actually finding the man power to want to follow through with all these plans, the materials and the time! Basically, half the project is incomplete because of the lack of 'want' behind this project.

Yes, this is a project that would be a rewarding experience in the end; but at the same time, it puts a lot of pressure on us students who are still adjusting to the 'first year experience'.

Tuesday, November 15, 2011

Free Write 11/15/11

In writing my class project report that was due today, I learned all about how the system we are currently trying to work in requires an enormous amount of effort and time in order to make a change; and that can be said not just for this project but for any particular system.

As far as the project is concerned, I realize now that our class project will not work unless all parts of the system are working together. When one part of the system fails, depending on which part, it may force other components of the system to be at a halt or fail also; especially if it depends on the failing portion.

Specifically, I find that the one part that seems to be failing with this project is the motivation to go out and get materials to actually make the blankets for the outreach center. For this project, we did an enormous amount of planning but no action has been taken.



Thursday, November 10, 2011

College Students Enacting Social Change Presentation

Her paper argued that a college student can make a non profit organization to enact social change

Defined social change-can be done through non-profit

Difficult to try to make social movements: established through non-profits

Larren Poole? Invisible Children quote-if you want to make a change, going about it through the 'system' isn't always the best way

5 components:
1.) adaptablity and determination
2.) Utilization of resources in college
3.) Interconnectedness
4.) utilization of web intermediaries of social...
5.)

Showed us an approval letter-(have to have an idea of what the organization looks like)

Profound impact on wanting to change it
-People who want to have an impact, have to change with the world

-Used advice from faculty members (in college), sometimes high school teachers aren't the best to give you advice

-College provides an audience for students

-Interconnectedness- our generation have grown up in a really small world; have instant news (like google alert)

-Facebook effect (500 million people actively using FB, now 800 million)
-It helps expand a person audience

DoSomething.org workshop series

2 conclusions:
1.) Social change is important for people who want to live a life of meaning
2.) College students do have the ability to enact social change

Tuesday, November 1, 2011

Free Write-11/1/11

This man believes that our building will be able to fix themselves.

Currently, the machines take a long amount of time to build and construct, however, we have machines in our natural system that are more efficient.

4 key factors:
1.) decode complexity of our machines
2.) programable parts
3.) energy that allow them to activate
4.) error correction redundancy mechanism

Macrobot-large scale robots (proteins); when given a message, can be able to configure itself to what the message is

Each unit in the chain is programed to do whatever it is programed to do.
The future: has the ability to compute (bricks for example)

Artificial Life?
When it comes to artificial life, I do not know whether or not it is a good idea for humans to make these sort of machines that have the ability to function like a human would or components of what a human part would do. It is a scary thought to think that something that was not born 'naturally' can have the ability to function like anyone could. Ethically, I do not think it is a good idea. I believe being a 'human' is a gift; something very unique and special. I believe that we have been put on this Earth as humans, (rather than an animal) because we have a purpose. By creating artificial life, it takes away some sort of uniqueness away from us.

Thursday, October 27, 2011

10/27-Big think & Free write-What is the value of experience

The internet will be in contact lenses so one can see the person, their biography and (if they are speaking another language) what they are saying.

The value of experience

In the future, I hope experience will be very valuable when it comes to living in society or doing other types of tasks and jobs. Experience allows one to become more knowledgable in a situation and then one can actually say that know how something can be done. For example, if one were to learn how to rake a large square footage area in an efficient manner, they would then have the experience of creating that type of task in a less time consuming fashion. Another great thing about experience is that certain types of experiences build character, values, tolerance, communication skills and discipline. These skills are extremely important when working with others when trying to complete a task.

When the advancement of technology, it may be extremely difficult to have experiences because many types of experiences can be document and be available at the snap of a finger. The value of these experiences, therefore, may not become as valuable because one can read and learn about it rather than experiencing it for themselves.

Tuesday, October 25, 2011

Who has inspired me?

The one person I can attribute to for giving me inspiration is a man named Robert Pruitt. Robert Pruitt is a motivational speaker and was my student sponsor to my mission to Cambodia.
Robert has such an uplifting attitude and spirit. One thing he taught me was you have a gift and you need to share it with the world. No matter what talent or attribute you have, somewhere, someone is in need of it.

He also says to have no fear; fear is something that is holding you back from achieving your true potential to do great things.


Monday, October 24, 2011

Battlestar Galactica Episodes 33 & Water

33

In this episode of Battlestar Galactica, the entire crew has been on alert for the cylons (who attack every 33 minutes) and have to jump. Some character development changes are Sharon, also known as Boomer, has some difficult time adjusting to her new task and life without her partner (who was left on a different planet). She also experiences the thoughts and actions of a cylon; because she is the #6 cylon. Another character that experiences some development is the son of the commander, Lee Adama. Specifically, this character has a hard time adjusting to being the leader of the entire fleet. He acts more like a friend, rather than the man in charge.


Water
In this episode, Boomer finds her self to be a different person where she cannot recall where she was and what she did on the previous day. As she is wiping her face off from water, she notices a bomb and detonator inside her duffle bag. As she returns it to the master of arms center, she discovers that six bombs were missing. Later, the 5 bombs are set off in the water tanks of the Galactica. In fear of her life, she gets the chief who she is in love with to try and help her cover up the fact that she may have been the one to set the explosives. One could suggest that her actions throughout this episode can be seen as cylon like, which we know she is one from pervious episodes.

Lee, however, had to destroy the Olympic carrier due to a belief that it carried atomic explosives and which may have carried some passengers on board. Previous to this situation, his friend warned him about becoming more of a leader instead of a companion. With this in mind he did not have a difficult time of deciding to shoot down the carrier ship. Due to his actions, he feels great remorse because of what he did and cannot get passed it. After a few days, the President of Colonie asks him to be her military advisor and at this point, is feeling a little bit better about the situation.

Thursday, October 20, 2011

TED video: Barefoot College

This man went to a very elitist, snobbish school in India
Thought it destroyed him
Was going to be a diplomat and had everything laid out for him

1965- saw starvation, people dying. seeing this changed his life

Told his mom he wanted to work in a village.

Lived in a village: exposed to skills poor people had. He wanted to start a college for the poor (now called Barefoot College).
Thought those people should come into mainstream and show their talents.
This college allows one to be certified by the community you serve in and the teacher is also the student and vice versa.

At the college: the school is solar powered. They build skills that help their community.
They have an election at the school, where each person can run for a position of authority.

It works because it runs for betterment and if one has a degree, you are not welcome to teach there.

Free Write-10/20/11

At this point in the semester, I am stressing a lot. Today I have a chemistry quiz and friday I have a calculus exam. It is imperative that I do well on this test because I need a good grade in order for me to receive a B for the semester. I don't understand why I am not doing well. I took Calculus last year in high school and I understood the material, but for some reason, I can't seem to show my teacher that I belong in this class.
Overall I feel like I am doing the minimum to just get by; I am not truly understanding the material. The pace in college is very fast and I am not used to it. Because of my lack of upkeep skills, I know this will affect my GPA and my ability to keep my scholarship to stay here. I love being here and everyone I met, I just don't want to fail and have to transfer to a school near my house.

Tuesday, October 18, 2011

Wing 3 Presentation

ENGAGE:-grab the attention of the audience about what happens next, compelling people to care deeply
-if you can't engage people emotionally, they won't be swayed
-another way is through personal connection
Ex: Kiva-donating to entrepreneurs globally

Characters of highly engaging campaigns:
-Transparency
-Interactivity
-Immediacy
-Facilitation
-Commitment
-Co-creation
-Collaboration
-Experience
-Trust

Four Design Principles:
-Tell a story: need to structure the story, structures move us, make us feel alive and inspired
How to tell a story: keep audience wondering what's happening next. Get attention fast. Make it sticky. Focus on the protagonist. Home in on protagonists problems
-Empathize-identify personal relevance to engage the audience. Empathize with your audience's needs and feelings. Connect with people you are trying to reach too
Ex: Re-use towels at a hotel to be eco-friendly
-Be authentic-if you are not engage, you won't engage anyone else. Increase feelings of closeness and connection (increases lengths people will go to: put a name and a face to causes).
Ex: Be open, clear and genuine
Match the Media: don't rely on one social media, online media. Engagement and empowerment is best achieved when it flows in both directions. Acknowledge people who help you.
Ex: TOMS shoes: Youtube and FB. Hosts offline events

Charity Water- founded by Scott Harrison-owned a night club. Felt spiritually bankrupt. Made an organization that helps build wells that provide clean water to a population in need of it.


Monday, October 17, 2011

Bill Drayton-The Bubble System

Chapter 5: Bill Drayton

1.) The system that Bill Drayton encountered was the need for better policies in regards to the companies waste management and the need for it to be environmentally friendly. In order to understand how he encountered his system, one would have to look at his background.

Bill first started out at a young age being involved in making social changes. He became extremely interested in Ghandi's non-violent tactics to making a difference in a community. What he really liked about Ghandi's point of view was how he recognized a new type of ethics that would be established in empathy, rather than rules. By the early 20th century, empathy became a powerful force in the world and Ghandi used political instruments to make an impact. Because he was fascinated with the India culture, he investigated more time and effort into learning about Ashoka, an emperor of India who built up his reign by unifying India through war. Although he unified the people, he became remorseful afterward and for the duration of his life, spent his time propagated values of non-violence.
Drayton saw the "how-to's" of all his role models and took an aspect of each of them in order to fuel himself to do what he wanted to do. Some things he created that helped bring people to make a difference was starting a group at Harvard, called the Ashoka Table, that gave students an opportunity to meet with business professionals and ask them real questions about the business world in society. He also founded the Yale Legislative Services, during his time at Yale law, to match up students with law makers in six different states to help them craft social policy.
Drayton also worked at McKinses & Company, a company that focused on public issues such as housing, unemployment and minority economic development. Soon afterward, he led a team that reworked mechanisms for environmental enforcement in Connecticut; which hoped to remove incentives for polluters in the state to stop tying up cases in court and to actually solve the issues.
This later led to him acquiring a job at the EPA-Enviornmental Protection Agency.

2.) The need and problems that Bill faced were that factories were giving off hydrocarbons and basic air pollution into the atmosphere which causes an effect on weather and the air quality in certain places. He also saw that there were different process in the plant that would release air pollution and that each regulatory system put in place was written by different people at different times; and overall, did not coincide with each other.

3.) They attempted to change the understand of the situation by giving a solution which he called "The Bubble". The Bubble is a framework that allows engineers in a factory or a bunch factories, to control how much emissions are being put out, in accordance with the laws and policies that are enacted. The difference in this system to a normal 'bubble' system that is seen in other types of law, is that the people can make proposals to the government about how to set emission limits. Drayton also wanted to change the political dynamic by making it more attractive for business to fight pollution rather than one fighting the EPA.
An example that he gave was to give plant managers and engineers to develop new pollution control technologies and at the same time, give them economic incentives for using these technologies.

4.) He changed the system by encouraging people to search for greenhouse gas-reduction opportunities on Earth. An example he gave was to have a system that allowed a company in Ohio to clean up the smoke pollution emissions from a factory in Calcutta. Drayton truly believed that a tough regulatory framework would free the market from an over-abundance amount of work

5 & 6.) Some problems he occurred were that environmentalists were opposed to using the market to achieve public policy goals and hardliners did not feel the government should consider the cost of pollution. One strong opposer was Ronald Reagan and his administration. They wanted to drastically cut funding to the EPA by two thirds! Drayton saw this as a way for them to win a fight that they could not win by destroying an institution that was making great process. (In the late 1970's, there was a wave of environmental laws being passed that regulated the use and disposal of toxic chemicals). Drayton then used newspapers and other sources to bring up the issue to the people. He made an organization called Save EPA that was designated to research ways to expose to America how cutting the EPA budget will harm them and make them exposed to toxic pollutants, in addition to other things. He also used the information founded by Save EPA and gave it to the Democrats in order for them to exploit the Reagan administration and what they were doing. He explains how he wanted to "make it obvious to them that it will be political torture for them, unless they stopped fighting". In the long run, they only lost one-third of their budget but Drayton believes it could have been a lot worse.
7.) Because of the new system and policies put forth by the EPA (such as the Clean Air Act), there has been significant reductions in sulfur dioxide pollutions which is the source of acid rain. In 2003, European Parliament launched the world's first international global emissions-trading market to curb carbon dioxide output from 10,000 companies (who are responsible for 46 percent of emissions in the European Union). In addition, California hopes to link their emission trading system with the EU system to help reduce emissions overall.
Concepts that Bill was advocating for (ideas that seemed almost ridiculous) as advocated for nearly everyone today and the ways they control pollution. Overall, the system now works by companies joining together (The Bubble) to reduce pollution emissions and more policies have been enacted in governments around the world.



Tuesday, October 11, 2011

10/11-Free Write

Describe one loop/system that you are presently involved in:

One loop that I am presently involved in is Policy Options. Policy Options is a way for an individual to research a topic that one is interested in. One example would be researching if treatment, rather than jail time, is more effective on the country's punishment system and if it is effective for the individual. Once one researches the topic thoroughly, the community partner or organization can use the data to try to get legislation or policy put in place.

Without having researching to back up ones belief, it would be extremely hard to convince people that your idea is ideal in society.

Being a part of this system is not only beneficial but is intricate to learning about the problem and the need in the area.

Wing 2

Grabbing the Attention of the audience to maximize its profits

1.) Come up with an idea that was sticky or that would stick to customers

PUVV- acronym used
Personal-having a personal relationship with your audience between consumers and the company. Facebook has become a key component (tagging and commenting on pictures and posts)
Unexpected-having something that grabs attention with an originally idea "can't be remarkable by following someone else who is remarkable"
Visual-Show don't tell. Humans remember 85-90 of what we see rather than hearing
Visceral- Using all 5 senses to invite a group into a welcoming atmosphere so one can feel comfortable. An example would be designating a color to a cause. Combining senses with marketing campaigns also makes it memorable

Google, Twitter and Facebook are social media sites that are extremely helpful. They are also used for advertising and to measure advertising.

An example would be Coca Cola Happiness Machine-Used the feeling happiness to connect with its consumers. They would receive multiple sodas or other fun items like a 6 foot sub sandwich.




Monday, October 10, 2011

Creation Story

If one were to compare the beginning of artificial life and the beginning of creation, they would appear to be similar but still unique in their own way. According to the bible, the higher power known as God, created the world we live in in six days and on the seventh he rested. He also, “created humankind in his image, in the image of God he created them; male and female he created them,” (Genesis 27) and he blessed them with gracious gifts such as water to fish from and land to plough from. And after all that he created, he extended his gracious hand and said to them ‘be fruitful and multiply’, and to fill the earth with offspring and to have domain over all that was created.

Just like God, a person to some extent, made man, man made technology; and it was created in a similar fashion to how the earth was made. The people that God put on the Earth gained great knowledge over time in order develop machines that could do tasks that humans did not want to do, were difficult, or were too dangerous. Some examples of the simplest to the most complex machines are garden tools to computers.

With all the advancements of technology, different people came up with the idea to build self-sustaining robots, basically human robots that could function just as humans would. The big question is whether or not this is ethically okay and if artificial life causes enough sentience in the world to cause mankind to put an end to it.

In our society, there have been hundreds of movies made about the development of human-like robots and how one day, they could take over the world. For most people, this is a scary thought, knowing that there are man made creations that are just like we are. Just as one saw in the film Battlestar Galactica, one may fear that these machines may gain so much knowledge that they may have the capability to think on their own and want to thrive as a species and wipe out humans.

In addition, one can also compare The Allegory of the Cave to the creation of artificial life and if one should explore the unknown possibilities within advances of technology. Written by Plato, this excerpt suggests that if people were suppressed for a long period of time and then were given the chance to become free, will one go? He also uses the metaphor of light to describe how one would see ‘reality’ for the first time and says, “At first when any of them is liberated and compelled suddenly to stand up and turn his neck round and walk and look towards the light, he will suffer sharp pains,” (Plato). With this metaphor, one can suggest that the man will become scared of the unfamiliar and would not proceed forward.

Just like our society, one may be scared or nervous to move forward into unknown territory. Although they make a valid point, one may think it is important to look at all of the achievement human kind has made by taking risks and walking into unfamiliar territory. One example would be when individuals thought the world was flat. It wasn’t until the invention of a boat that one could look into the horizon with the boat sailing and see that the Earth was round and that they didn’t just drop off the Earth. Or how about citizens of England who took the risk of moving to The New World in order to make their lives better. Without having the courage to take risks, the world we live in would be very different.